by Perez Hilton on August 31st, 2009
The clip will have its exclusive premiere on iTunes starting tomorrow. As of September 1st, you’ll have two days to download the video for FREE!
The video will then be avilable for purchase on Thursday.
We’ll be getting our free copy tomorrow!!!!
by Amy Odell on August 31st, 2009
Newsstand sales and ad pages are down pretty much across the board for monthly fashion magazines. In times like these, women aren’t spending as much money on magazines in stores as they used to, and they aren’t spending as much money on the fashion the magazines plug, either. Indeed, plugging outfits that each cost more than a year (or two or three) of college tuition isn’t what most women want shoved gallantly in their faces in These Economic Times (but has it ever been, really?). So in this year’s September issues, many fashion monthlies pushed frugal finds to woo readers. Both Harper’s Bazaar and Vogue pushed “stylish steals” on their September covers in an attempt to stay relevant.
But their efforts don’t stop there: Many lady magazines are looking for reality-TV shows to either sponsor or essentially star in. Elle was the first to do this, with Project Runway (which is now sponsored by Marie Claire), when it premiered six seasons ago on Bravo. “All editors are spending a lot of time thinking about television because it’s one way of making the magazine stay relevant,” Marie Claire editor Joanna Coles tells AdWeek. “When everybody’s clamoring for newsstand attention, anything that brings the brand to people’s attention is helpful.” This is probably why Anna Wintour is stepping so much into the public eye lately, with the release of R.J. Cutler’s Vogue documentary, The September Issue — instead of reality television, Vogue chose the big screen. Marie Claire sold more single-copy issues after its reality show Running With Heels premiered on the Style network.
However, reality TV doesn’t always work out: Elle’s Stylista competition reality show — in which intolerable contestants vied for an internship at the magazine and a sizable H&M gift card flopped — won’t return for a second season. The magazine has since taken in Olivia Palermo on a PR-assistant sort of role, and she’ll appear on second season of The City, which we already know is a much better show than Stylista. Harper’s Bazaar is also trying to get its “Fabulous at Every Age” feature on television in some capacity. And surely Project Runway’s record season-six premiere suggests the nation’s appetite for fashion reality television remains far from satiated.
But maybe the real problem with fashion magazines these days is not a lack of visibility in the realty-television arena, but a lack of content that readers can truly use. Sure, they can do features on finds for under $500, but most women might get more out of a feature about items under, say, $200. Also, the magazines might consider images of women who don’t already look emaciated in real life, only to have their kneecaps erased, noses de-crooked, and thighs slimmed in Photoshop. You know, things the everyday women can relate to. Maybe that’s why reality TV is so popular. The events might be 99 percent staged, but the people on them mostly aren’t wearing $2,000 pencil skirts and avoiding pasta as though it were a toxic substance.
The Delicate Balance [AdWeek]
Read more posts by Amy Odell
by Perez Hilton on August 31st, 2009
In an effort to recognize “the picture that has the most support from the entire membership,” the Academy Awards are altering their voting procedure for “Best Picture” this year.
In the past, members have been asked to choose 1 nominee on the final ballot. This year ,they are being asked to put the 10 “Best Picture” nominees in order of preference, an unprecedented move in Oscar history.
The preferential system has been used before for the nomination process, but never for the final ballot. So why change now?
“There are certain mathematical dangers with more nominees,” says the Academy’s executive director, Bruce Davis. “You could really get a fragmentation to the point where a picture with 18 or 20 percent of the vote could win, and the board didn’t want that to happen.”
So naturally if a film has more than 50% of the first rank, they would win the award. That’s pretty rare, though, so this new system is designed to be as accurate as possible, factoring the other rankings when choosing the winner.
Now, the nominated films will be striving to be in the top 5 to have a better chance at winning the coveted “Best Picture” Oscar.
This news has not yet been formally announced to the Academy members.
“I know people have been wondering about it, and even worrying about it,” says Davis. “At some point we’ll do a mailing, probably in the fall membership quarterly, to make it clear what’s coming up.”
What do U think about the new way to vote?
Seems fair to us!
[Image via WENN.]